Use these results to determine the number of homes, total leads, and
leads per month needed to reach your goals.
Total Closings Needed:
20
Total Leads Required:
988
Leads Per Month Goal:
82
Quick benchmarks & how to pick your number
-
PPC/Meta/SEO: plan ~1–2.5%;
5%+ with elite follow-up.
-
Portals (Zillow/Realtor.com): ~3–5%; top teams
7–9%.
-
Database / SOI / Referrals: higher than cold
online; start 5–10%+ (depends on list quality
& cadence).
-
Open Houses: ~1–3% typical;
5%+ with strong capture & nurture.
-
Social DM / Inbound Content: ~2–5% typical;
5–10% with a warm audience.
-
Past Client (repeat): highest intent—use
15–30% for planning.
-
Pro move: use
your last 12 months (Closings ÷ Leads), adjust for this
year's mix, re-forecast quarterly.