Interactive Lead Generation Calculator for Real Estate Agents

Your GCI is Math, Not Luck — Do You Know Your Numbers?

HomePros Lead Gen Calculator

STEP 1: INPUT YOUR GOALS

ENTER your Gross Commission Income goal, Average Selling Price, Compensation %, Split %, and Lead Conversion %.

GCI Goal ($):

ASP ($):

Compensation %:

Agent Split %:

Conversion %:

Conversion Source:

Industry defaults My last 12 months

Quick notes: Leads & conversion

Lead: unique person with valid contact who opted in (form, portal, DM, open house, or SOI with consent).
Conversion: Closings ÷ Leads (same period).
What moves the number: speed-to-lead, multi-touch follow-up, and consistent scripts. With experience + systems, your rate climbs.

STEP 2: ANALYZE YOUR PROJECTIONS

Use these results to determine the number of homes, total leads, and leads per month needed to reach your goals.

Total Closings Needed:

Total Leads Required:

1,000

Leads Per Month Goal:

Quick benchmarks & how to pick your number

PPC/Meta/SEO: plan ~1–2.5%; 5%+ with elite follow-up.
Portals (Zillow/Realtor.com): ~3–5%; top teams 7–9%.
Database / SOI / Referrals: higher than cold online; start 5–10%+ (depends on list quality & cadence).
Open Houses: ~1–3% typical; 5%+ with strong capture & nurture.
Social DM / Inbound Content: ~2–5% typical; 5–10% with a warm audience.
Past Client (repeat): highest intent—use 15–30% for planning.
Pro move: use your last 12 months (Closings ÷ Leads), adjust for this year's mix, re-forecast quarterly.

STEP 3: STRATEGIZE & ADJUST YOUR LEAD MIX

Allocated: 59% • Other (auto): 41%

Lead Source	Target %	Leads Needed